Amanda Worsfold is a San Francisco–based strategy and product executive with 15+ years of leading AI innovation, digital transformation, and organizational change across SaaS and Enterprise platforms.

A woman with shoulder-length brown hair, wearing glasses and gold hoop earrings, smiling and dressed in a navy blue top, standing outdoors with blurred greenery in the background.

Amanda combines strategic clarity with operational depth. At Aperian, she led the shift to AI-powered solutions, restructured teams, and revitalized the brand. She’s known for navigating complexity, building scalable systems, and guiding organizations through periods of change with focus and creativity.

Amanda Worsfold Consulting

2025 – Current

Through Amanda Worsfold Consulting, Amanda provides strategic advisory services to organizations navigating change, growth, or digital transformation. She partners with HR, Operations, and Product leaders to offer thought partnership, peer consultations, and actionable insights on systems readiness, cross-functional alignment, and people-centric growth. Her support often includes advising on transformation strategy, onboarding and training programs, and the operational execution required to make innovation real.

AmandaMade, LLC

2025 - Current

As founder of AmandaMade, Amanda designs and produces one-of-a-kind garments that merge storytelling, sustainability, and personal expression. This creative venture reflects her commitment to intentional design and systems thinking—skills that echo her strategic work in business transformation. AmandaMade also serves as a platform for exploring modern craftsmanship, drop-based product models, and community engagement.

Aperian

2014 - 2024

Amanda spent over a decade at Aperian, rising from Technical Project Manager to Co-President and Chief Product Officer. In this role, she led the development and launch of Guides AI CoPilot, a generative AI tool built on a RAG system using OpenAI’s 4o-mini model and a proprietary Pinecone vector database—delivered on a lean $60k R&D budget. She spearheaded a shift to microservices architecture, championed a product-led growth (PLG) strategy that generated 100+ qualified leads in its first quarter, and directed end-to-end onboarding and analytics frameworks. Under her leadership, the company’s EBITDA grew 4x in one year, and the product organization doubled in size, transitioning into agile, pod-based teams.

Amanda also led large-scale organizational transformation across the global company, overseeing a $11M+ P&L, leading cross-functional teams across product, engineering, UX, and data, and restructuring internal operations to support scalable innovation. She reestablished company values and brand positioning during a period of strategic realignment, earning a “Most Loved Workplace” designation from Newsweek. Her leadership extended across all aspects of product development—from GTM strategy and pricing model reform to building customer feedback loops and aligning global services with platform capabilities. Her work directly contributed to substantial growth in platform engagement and market relevance.

CCOF

2005 - 2013

Over eight years at CCOF, Amanda advanced from Database Specialist to IT Director, helping the mission-driven nonprofit scale its operations through thoughtful, future-focused technology leadership. She led a full-scale enterprise CRM implementation and joined the Management Team to shape multi-year IT strategies during a period of rapid organizational growth. Her cross-functional work included defining system requirements, restructuring data models, and overseeing a major website migration to Drupal CMS in partnership with marketing. Amanda also championed early cloud adoption, launching a customer-facing portal to improve data access and transparency. Her work built a lasting technical foundation for a growing, values-driven organization.

Amanda helps growing and established companies navigate complexity—whether that means building AI capabilities, aligning cross-functional teams, or making bold shifts in strategy. Her work is grounded in clarity, systems thinking, and a deep respect for the human side of transformation.

For organizations seeking a strategic advisor who brings structure to ambiguity and momentum to change, Amanda offers a thoughtful, outcomes-driven approach. To explore potential collaborations, reach out to start the conversation.